The E-Textures project is funded through the FET Innovation Launchpad. It aims to focus on commercializing mid-air haptic texture generation, a novel technology developed within the H-Reality project that would unlock the virtualization and digitization of mid-air touch interactions in the immersive and digital signage advertising markets (e.g., touching holograms of different fabrics in a shop) and enable novel business use-cases in new market verticals spanning from media and entertainment to retail and healthcare.
Our three project objectives are to:
(1) understand market opportunities through market research and validation activities
(2) create demo prototypes that address the identified market opportunities and achieve product-market fit
(3) engage with industry and validate a business model that will kickstart commercial activities.